Online Bingo News
GALA BINGO TO SPONSOR SHARON'S SHOW
09/08/2006The X-Factor judge, who has many admirers for her straight-talking no-nonsense attitude, has been given her own talk show on ITV and Gala Bingo will sponsor the programme.
Running from August 29th to October 20th, the bingo company will be branding all 40 shows of the talk show, called Mrs Osbourne Presents.
The sponsorship will include trailers and interactive features which tie into online and mobile elements.
Kate Howe, Gala Coral Group marketing director, said: "This sponsorship is a fantastic opportunity for Gala Bingo.
"Mrs Osbourne Presents is aimed at our bingo playing demographic and will reach existing Gala members as well as targeting potential new ones. We’re extremely excited to be bringing the Gala Bingo brand to ITV."
Rebecca O'Malley, associate broadcast director at media agency MediaVest, added that the TV show and bingo firm complimented each other perfectly due to the fact that they both offer a "mix of great entertainment and the chance to win big money".
This story was brought to you by onlinebingo.co.uk. UK online bingo starts here!
