Online Bingo News
GALA BINGO IN MARKETING PUSH
08/12/2006Gala Bingo is employing the services of agency Iris to promote the bingo site and also the organisation's live bingo TV channel, Gala TV, Brand Republic reports.
Once again, X-Factor judge Sharon Osbourne will be involved in the marketing campaign, with Gala Bingo having sponsored her ITV chatshow.
Phil Windas, bingo marketing manager at Gala Coral, told Brand Republic: "The campaign is built around the convenience and value of playing bingo at Galabingo.co.uk and Gala TV, as you can now play wherever and whenever you want from only 5p a ticket."
The direct mail campaign involves online bingo promotions being sent to as many as one million people on the Gala database, with new members receiving a special welcoming pack.
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