One of the world's biggest online casinos, 888.com, is planning on floating, at a value of £830 million. If this goes ahead then 888.com will float in London. London is fast becomng the de-facto centre for Internet gaming companies - mainly because despite huge numbers of American players, the operating companies are strictly regulated in the US. Online gaming is welcomed in Britain.
The success of companies like 888.com is connected to how the advent of online gambling has greatly changed the profile of who plays. Playing at home is particularly appealing to women and more computer literate people, who enjoy the convenience factors.
And if online poker was the big success story of 2004/5 then few doubt that online bingo will take the limelight in 2005/6. Bingo is hardly considered gaming but more of a social activity, where the by-product might be a large windfall. Usually what succeeds offline is what is able to succeed online and with 3 million people in the UK regularly playing bingo in bingo halls, it is obvious that there is still huge growth potential in an already thriving and busy UK online bingo market.