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NATIONAL BINGO GAME SET FOR IMAGE CHANGE
12/04/2006The National Bingo Game Association (NBGA) believes it is time for the profile of its daily game to be refreshed, to reflect the fact that bingo is becoming more popular with the younger generations.
As a result, it has taken on board brand communication agency The Workroom to review the bingo market as a whole before launching a new brand advertising campaign.
Steve Baldwin, marketing and communications manager of the NBGA, said: "The National Bingo Game's logo is more than ready to be updated.
"The Workroom are experts in brand identity development and have demonstrated a thorough understanding of bingo's audience and the nature of the game.
"I'm looking forward to an exciting campaign, with the new identity at the heart of it."
The National Bingo Game, played in 550 halls in the UK such as Mecca and Gala, gives away prizes ranging from £20,000 to £200,000 every day and on special occasions as much as £1 million.
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