Bingoday is another in a long line of bingo sites that uses Playtech software and will form part of the Bingoland.com network.
The online bingo site will give players the chance to play 75-ball bingo and 90-ball bingo with a total of four different bingo halls to try out.
Jay Douglas, manager of Bingoday, commented: "With huge jackpots, an established network of veteran players and friendly, professional staff, Bingoday offers its players the absolute most for their money."
Avigur Zmora, Playtech chief executive, added: "The Playtech team is extremely pleased with Bingoday's launch and is looking forward to its online success. Imperial E-Club operates some of the most successful internet operations and we are confident that their latest offering - Bingoday - will become a major success, like their current offerings."
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