Online Bingo News
BINGO PROFILE PROVES ADVERTISING POWER
02/08/2006The implementation of the Gambling Act in September next year will allow all gambling companies to use TV commercials to promote themselves, Marketing Week reports.
Some industry commentators believe that not many companies will choose to do this, but the positive effect it had on the reputation of bingo from 1997 onwards could sway their decision.
Richard Sowerby, former sales and marketing director of bingo chain operator Gala, told the magazine that a "huge difference" had been made to the profile of the game.
This is confirmed by the fact that the age of the average bingo player has fallen from 55 to the 45-48 category.
On top of this, new players who join the bingo revolution have an average age of just 35.
This story was brought to you by onlinebingo.co.uk. UK online bingo starts here!
