Online Bingo News
PARLAY BRINGS BINGO TO UNIBET
22/08/2006Initially, it has launched Unibet Bingo in Swedish, but thanks to Parlay's multilingual capabilities it will not be long before the online bingo game spreads far and wide, a move which will see Unibet diversify from the majority of its portfolio which involves sports betting.
Unibet was founded in 1997 and has no fewer than 1.3 million customers in more than 100 countries.
"Bingo gives us the opportunity to reach out to new demographics and broaden our customer base as well as the opportunity to cross-promote bingo with our existing suite of products," said Petter Nylander, Unibet chief executive.
Andrew Branscombe, vice president of sales for Parlay Entertainment, added: "Online bingo continues to expand into countries that have a strong tradition of land-based bingo."
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