Online Bingo News
GALA OFFERS MORE ASSISTANCE FOR DISABLED
05/09/2006The marketing campaign will aim to make bingo more accessible to the ten million disabled people residing in the UK, website Creative Match reports.
Some of the initiatives of the campaign include: individual posters at Gala Bingo clubs detailing which disabled facilities are available at the club; posters in all clubs explaining the generic access offering and how to get more information; and tailored leaflets about access at that specific venue.
Darren Cook, group health and safety manager for Gala Coral Group, told the website: "We wanted to… provide point of sale leaflets and posters to help those who either don't have internet access, or just happen to go into a Gala Bingo without first investigating our facilities.
"Providing good access is an essential part of Gala's ethos, and we are continually making changes and reviewing the facilities at all of our Bingo Clubs to keep one step ahead of our customers' expectations."
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