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NATIONAL BINGO GAME UNDERGOES REVAMP
06/09/2006The second-largest computer-controlled game after the National Lottery, the National Bingo Game has appointed the services of The Workroom to create a thorough branding campaign, website Brand Republic reports.
Starting from September 11th, the identity will comprise 15 coloured dots designed to resemble a winning bingo ticket and bingo rooms themselves.
These images will be used during games in the bingo halls and for other branding.
There will also be a TV, radio and print campaign using the catchy strapline: "If you haven't bin-go!"
A spokesperson for the organisation said that while it aimed to entice more young people to bingo, it also wanted to ensure that its existing player base was not turned away.
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