Online Bingo News
GETMINTED TAKE ON EX-TELECOMS MARKETING HEAD
10/05/2005Take it as a sign that online bingo is flourishing. GetMinted.com, owned by Cashcade and known for its online poker and online bingo sites, are stepping up their marketing activity to such a degree that they have taken on a new marketing head. Gloria Gonzalez has previously worked for Ericsson, iTouch and O2, among others. She has already rolled out the offline poker and bingo marketing campaign that we reported on last week.
It is interesting to see a company, who's mainstay is online bingo, recruit from the world of mainstream telecoms. It brings home how viable online bingo businesses are becoming and contrary to some perception, that online bingo businesses are run as serious, hard-hitting enterprises. It will be important for a business such as GetMinted, particularly in relation to its online bingo offering, to ensure that traditional business principles (and therefore slavery to the 'bottom line') don't erode the intimate community spirit that is crucial to online bingo.
