After surveying 2,000 UK consumers, Apacs found some fascinating trends among consumers born under each of the twelve signs of zodiac in what director of communications Sandra Quinn called a "humorous astrological look at our payment habits".
Online bingo fans' approach to their online spending could also, perhaps, be shaped by their star sign.
Summer-born Virgos are the most likely to be found online, it seems, eager to check their bank statements and conduct other activities such as becoming an avatar in a virtual world, socialising through online social networking sites, or gaming online.
Scorpios, meanwhile, love their debit cards while Aquarius boys and girls are addicts of the credit card, who may love to crack out their card when playing online bingo.
Aquarians are also, Apacs claims, fans of cash in hand – and if they're lucky, these cash-hungry gamblers might bag some after their time playing online bingo.
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