It has devised a game called Bingo Bets, which allows online bingo players to place bets on certain aspects of upcoming games.
So while you are busy dabbing off numbers from your card, you can also keep an eye on some side bets you have placed that centre on the last six balls drawn in a game.
There are a total of nine different bets that can be made, including Bingo War (whether the next ball will be higher or lower), Oddly Enough (whether there will be more odd than even numbers) and Lucky Number (whether a player's lucky number comes up).
Perry Malone, chief technical officer at Parlay Entertainment, commented: "Bingo Bets is an innovative feature that sets our bingo product apart from anything else on the market.
"Bingo players are sure to love the increased excitement that comes from additional chances to win at bingo and operators will appreciate the fact that it offers a new profit centre for their business."
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