The site is operated by St Minver, a Gibraltar-based white label company committed to ethical gaming, and it features an attractive pink and purple interface where the Woolworths mascots greet gamers and accompany them on their first foray into the online bingo sphere.
Sample jackpots for a single day's play in February top £28,900 for the giant jackpot and £560 for the snowball stash.
Although some analysts were dubious as to whether the Woolworths brand would be flexible enough to extend to introducing gaming to its package of goods and services, Woolworths spokespeople are confident about progress to date and are already considering bringing a more diverse range of games to the site.
Games currently on offer include virtual scratch cards, paper-scissors-stone and a special Valentine's love game for the romance-filled month of February.
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