Richard Branson makes a good point when he identifies his own multi-player bingo site as the first major brand to enter the online bingo market. (Although Gala Bingo and Yahoo! Bingo are up a running, their launches have been rather silent). Virgin has an astonishing track record and moreover a record that on the whole has really tapped into the wants and desires of the mass market.
We have been sceptical of the scope for individuality and community building, for online bingo sites that operate as part of a network but Branson makes the point that by being part of a network bingo players will benefit from higher fixed and progressive jackpots. For some this will outweigh any negative brought by the fact that bingo players will be playing with other bingo players who have arrived through other bingo sites.
Virgin Bingo will no doubt please its players with these higher jackpots, impress people with its profile and provide security and comfort for those wary of internet companies.