Each hour in the website's 75-ball Legs 11 room, a special pattern will appear, with the winner qualifying for a bonus round based on television show Deal or No Deal.
By choosing a number from a special game screen, the player will be awarded a prize ranging from £2 to £100.
They must then choose whether to 'steal' and keep the prize, or 'no steal' and choose again.
The site said: "If you like Deal or No Deal, then you will like our exciting bingo version that offers prizes on top of prizes."
"We guarantee that you will have fun even you are not the direct winner," it added.
The biggest winner on the first day of the new game was Elaine666 with a £30 win, while nine other winners shared a total of £62 over the course of the day.
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