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GALA BINGO TO START NEW CAMPAIGN
18/12/2008A Scottish company is to launch a marketing campaign for online bingo site Gala, it has been reported.
The Drum reports that Frame were one of a number of agencies vying for the campaign, which will include TV, radio and online advertising.
Managing director of Frame, Keith Bolton, said: "The online bingo market is an exciting and extremely competitive market and we are producing a campaign that keeps Gala where it belongs - at the top of the category."
According to the Drum, the number of online bingo sites has risen from 17 in 2004 to 243 today.
It comments that over the last year, the number of online bingo players in the UK has doubled to half a million.
Head of marketing at Gala Clive Cottrell said that the bingo company was delighted to be carrying on with its successful partnership with Frame.
Gala Bingo employs more than 17,000 people and has more than 175 clubs throughout the UK, according to its website.
Written by Kimberley Homer.
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