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FOXY BINGO ANNOUNCES ADVERTISING CAMPAIGN

26/01/2009

Online bingo site Foxy Bingo is to launch a poster advertising campaign to spread the news of its £1 million promotion.

The poster advertising campaign is set to cost £10 million, reports Marketing News.

According to the source, the aim of the campaign is to increase awareness of the Foxy Bingo name and will feature a light-up poster featuring Foxy himself.

The poster will show Foxy on an animated dance floor with a 1970s theme.

In total, 50 posters will be on display throughout the Midlands and the north of England.

As part of the campaign, Foxy will also launch TV, radio and press adverts.

Marketing Week reports that much of the advertising will be made by Biscuit.tv and includes TV commercials and advertising through interactive game shows.

According to Foxy Bingo, the interactive show - which is to be presented by Rowland Rivron - can be seen by BSkyB customers and can best be described as a "mini version of Shooting Stars meets TFI Friday".

Written by Kimberley Homer.

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