Gala Bingo is to donate revenue from its online bingo and land-based games to help a worthy cause, it has been revealed.
A new 18-month project aims to provide extra cash to help fund operations at the Sue Ryder Care Trust.
The trust expects to more than double its services from four million to ten million hours of care each year.
Seriously ill people and their families across 13 countries in Europe, one of which is the UK, are likely to benefit as a result.
In addition to online bingo games operated by Gala Bingo, the scheme covers the company's land-based venues and its online casino.
Meanwhile, anyone playing at the site over the course of Monday, July 14th, could find they have a little extra cash to donate to their favourite cause.
Gala Bingo explains that it is offering a cashback promotion in the Country and Seaside clubs on games held at specific times throughout the afternoon and evening.
Written by Bob Bardsley.
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