While the weather outside may traditionally be gloomy during April, Ladbrokes Bingo is looking to cheer up its members.
The UK bingo venue tells its players that the rain outside might not be the only showers they see over the month.
Instead, it is due to be "pouring money" on to some members as part of the online bingo operator's April Showers promotion.
Players are told that every 20 tickets they buy into online bingo games held on the Ladbrokes Bingo website will be rewarded with an entry into a daily prize draw.
Each day, 30 names are to be drawn to receive £10 each - for a total of £9,000 over the course of the month.
Ladbrokes Bingo advises that "30 tenners must be won every single day", adding that this means "April is going to be right as rain".
The UK bingo operator recently returned to the nation's television screens with a new version of its commercial campaign.
Written by Bob Bardsley.
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