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PADDY POWER BINGO ADS MAKE WAVES

Paddy Power Bingo players might recognise the company's latest advertising campaign.

The posters include one featuring a man breast-feeding a baby, with the slogan: "Where have all the women gone?"

But not everybody sees the joke in the UK bingo operator's campaign - and the poster has been banned on the London Underground network.

"What kind of a crazy world do we live in where poking fun at man boobs is seen as distasteful?" asks Paddy Power on a website set up to discuss the issue.

"Does that mean man boobs are tasteful?" the UK bingo operator wonders.

While the advert is meant to be humorous, it highlights the greater proportion of women who play bingo regularly, compared with men.

Figures from National Bingo reveal that five per cent of the male population plays the game, compared with ten per cent of females in the country.

Written by Bob Bardsley.

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