ITV have gotten their feet into bingo with an intergated bingo partnership with PartyBingo. The rummor is that Party Bingo paid a large fee for the privallage of an exclusive Casino and Bingo relationship with ITV. Followin the rather negative PR from the premium rate line competitions its quite a bold move to come into ITV gambling as a business model but I guess time will tell. The Emerdale Bingo reskin is quite amusing though the streamed images on the home page must get annoying for regulars.